INTRODUCING... Lines & Current
This post contains a product sent to me as a PR sample
This week I was lucky enough to get to know the lovely Rebekah from Lines and Current a little better... The Belfast jewellery designer found time in her busy schedule to answer some of the burning questions I had regarding the stunning brand. I've worn the ODA ring nearly every day since I bought it this time last year, and I've not taken off the beautiful Eclectic ELSKA Infinity Necklace since its arrival.
Lines and Current pieces are instantly recognisable for their minimal designs, created for "girls who don't do jewellery." I love having a nosy at the brand's #minimalbutwithmeaning hashtag, and I was especially impressed to learn that L&C donate at least 10% of their profits to charity projects as chosen by them. I can't wait to introduce you properly!
So, without further ado, let's delve in...
When and why did you start Lines and Current?
The motivations behind Lines & Current has come from an internal desire to create something, to collaborate and ‘play’ as I go. My background is in ‘the arts’ and I also did some post-grad work in its role in communicating truth. After this, I got to grips with the e-commerce world by helping my husband with a few online businesses he set up. Such a steep and exciting learning curve we’ve been on together. I have two daughters and a nearly 6-month son. When the second daughter, Esmee started school in the Autumn of 2014, I wondered if it might be my time to mix my passions with business and creativity. Something was bubbling and I didn’t quite know what. It was then that I started an Instagram account. Priming the pump, talking to other IG users and opening my heart to inspiration. In January 2015 I launched Lines & Current, selling one product- ‘the HETTA’ on a PayPal button on Facebook. I sold over 300 of them in the following two months. I was so glad I hadn’t taken the plunge and got the ‘play’ myself. Lines & Current is the product of something brewing under the surface for years that I finally tapped into when the timing was right.
Where does the name Lines and Current come from?
Lines & Current as a brand has a few different layers. I like the idea of ‘lines’ as representing something simple compared to the more unpredictable, bohemian flow of the ‘current.’ I find myself drawn to the linear, clean androgynous silhouettes and personally feel the most comfortable when I’m in my neutral tee shirts, denim & minimal jewellery. It’s like it somehow frees me up to flourish in other ways. I use the concept of water and ‘current’ as a symbol for the flow of generosity and for following the prompts of inspiration in your life. If you go on to the www.linesandcurrent.com website, you quickly detect the theme of minimalism and simplicity in my thinking which is naturally reflected in my designs or objects I am drawn to every day. Life is busy, our homes and minds quickly become cluttered with stuff and I want L&C to offer a reprieve or quick escape from this. The designs are symbols of that freedom or soul space. The ‘meaningfulness’ behind the brand is also important. Each piece has a name and a story, so there’s something for the wearer to engage with and feel connected to.
How do you balance being a mum and a jewellery designer?
Haha, I love this question. I really don’t find much of a balance. The designing is just one small part of running the business which comprises of so many elements, sometimes I really don’t know if my head might explode. I LOVE being a mum. Like really love it. I’ve waited nearly 8 years for our new addition and it has given me such joy and freedom really. It was a long 8 years of soul searching and finding out a bit more of who I am... It’s given me a deep gratitude for certain things and I actually think the pain and joy of the whole experience helped me to chill the heck out a bit. I think perhaps ‘balance’ is a bit of a myth or it’s the wrong word especially for us Mums. I wrote an article on it HERE on my blog.
I’m finding freedom in “imbalance” of life at the minute. The breast-feeding, oh the breast-feeeeeding, the AQE papers for my eldest daughter who is studying for her transfer exam here in Northern Ireland; the endless work tasks and emails. I have an awesome lady called Jo who processes ALL the orders for me and if it wasn’t for her, I simply couldn’t have expanded the business the way I have in the last year and a half. My husband also works many hours on the back end of things every week. It’s a wonderful stew of everything. I’m so grateful for it all, but I’m not quite sure we’ve struck much of a balance at all :)
I love that you aim to give back through your pieces – can you tell us more about your charity work?
Yes! There is the social-minded element of L&C which will always run deep in the ethos. It was important to integrate a strategy in the business model that can make a positive social impact, even if it’s just a small one. We have been partnering with an awesome charity called SOS Children villages and we love the idea of combatting poverty with education. Poverty is one of the leading factors in preventing children who have been abandoned or orphaned attending school. Lines & Current (through at least 10% of our proceeds from your orders) want to send as many kids a possible to school for a year. Our donations covers their tuition, books and transportation. How cool is that?
Where does your inspiration for your designs come from?
If you go on to the www.linesandcurrent.com website, you quickly detect the theme of minimalism and simplicity in my thinking which is naturally reflected in my designs or objects I am drawn to every day. Life is busy, our homes and minds quickly become cluttered with stuff and I want L&C to offer a reprieve or quick escape from this. The designs are symbols of that freedom or soul space. The ‘meaningfulness’ behind the brand is also important. Each piece has a name and a story, so there’s something for the wearer to engage with and feel connected to.
Do you have a current favourite piece from the collection?
I really love the half circle ODESSA cuff. It reminds me to ‘enjoy the journey,' that’s it’s okay if I don't remember alllllll the minuscule details of Espen’s life so far. It’s impossible to. Just enjoy... We haven’t gone full circle yet!’ Oh and all the earrings I’m about to launch as part of the new AW17 DREAMER Collection in October. The designs are all related in some way to the idea of being the dreamer of your own dream. I’m loving wearing my sample designs right now so I’m hopeful that others will like them too.
Are there any upcoming designs or projects you'd like to tell us about?
Like I said... The DREAMER collection is my new jewellery collection for Autumn/ Winter. I’ve been blown away by the response of the necklaces and initialled DREAMER pendant necklace so far... Earrings are on their way, so watch out for that. They are unique and fun and still true to L&C’s signature simplicity. Watch out for new headwear coming too this season.
We’re also looking into getting a studio and showroom space in the near future so come say hi.
Sign up to my mailing list at www.linesandcurrent.com & grab 10% off your first order too. I put lots of time into making my emails as non-spammy as possible :)
Also, stay tuned to Instagram and please say hi. I’m sure there will be lots of festive events and fairs in the run-up to Christmas.
And there you have it... Thank you to Rebekah for being my interviewee, and fingers crossed you guys enjoyed being introduced to a stunning jewellery brand! Come to the comments and let me know which piece is your fave...